Men battle ageing with natural beauty products

Men are fighting ageing more than ever before in a bid to impress in the boardroom and the bedroom, experts say.

[Image: ericmcgregor]

Sales of male skin care products have soared from $41 million in the US in 1997 to $217 million in 2009, according to the Toronto Star.

“Men are being subject, as women have been for so long, to ageism,” Dr Stephen Mulholland, a Toronto plastic surgeon, told the newspaper.

“A lot of men I see are in upper management, senior positions, and they’re seeing signs of ageing that make them look tired, which projects lack of confidence or lack of ability to negotiate the boardroom, and they have these young guys nipping at their heels.

“The older CEO is no longer the model.”

Many men are now opting for cosmetic procedures, but there’s also a desire for more natural men’s beauty products.

Seta Kerim, who runs a Toronto clinic, says “mother-earthy” skin care treatments don’t give you the same instant results as Botox, but there are advantages.
 
And Market-Wise Nutrition’s Lukawski says it’s important for men to keep a positive outlook on life and pay attention to their body, soul and mind.

“That means a good diet, antioxidants, meditation. If you have garbage inside, you’ll have it on the outside, no matter what you put on your face.”




Article - Men battle ageing with natural beauty products by Jenny from BigGreenSmile.com